Through the experience of successfully selling and implementing Managed IT Services the founders saw the need and took it upon themselves to create Virtualized Financial. Today more companies are looking to move away from the traditional upfront investment of purchasing hardware instead opting for a monthly subscription fee. The world is moving to a subscription based purchasing model for many things; Music, Movies, and Telecommunications are just three sectors with hyper-growth in the consumer space. Market momentum was confirmed by IT purchasing decisions so we decided to offer a subscription-based rental model bundling IT Equipment with Managed Service.